BC Color Freeze Sulfate–Free Shampoo is a gentle formula for colour-treated hair. The sulphate-free technology gives a high level of colour retention. Even after 30 washes up to 90% of the original colour brilliance is maintained. Sulphate-Free Cleansing System gently cleanses the hair and scalp. Moringa Oleifera, also known as Hero ingredient from IGORA Royal, the colour of imagination. In order to achieve a long lasting colour, it is vital that the hair structure is healthy and protected. Amino Cell Rebuild Technology strengthens the architecture inside the hair cell.